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Telling the beef story Farm Briefs
The Beef Checkoff program has begun funding an effort to educate producers through online courses to become more effective spokespersons for the industry. The Masters of Beef Advocacy Program consists of self-directed, one-hour courses on beef safety, beef nutrition, animal care, environmental stewardship, modern beef production and the Beef Checkoff. "Producers who participate in the MBA program will be equipped to communicate those facts to fellow producers and consumers," said Cattlemen's Beef Board member Daryl Berlier Owen, cow/calf producer and feeder from Amarillo. The Beef Board oversees checkoff spending. The program will begin as a pilot program in Texas, Idaho, Iowa and Nebraska before going nationwide. For more information, contact Daren Williams at dwilliams@beef.org or call 303-850-3346. ________ The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. |
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